REVIEW · PORTUGAL
Shore Excursion – East Madeira Peaks & Santana
The real draw here is Madeira’s mountain country, reached by open-top 4×4 rather than a standard tour bus. You move from the coast near Machico into forest roads, high viewpoints, Santana’s traditional houses, Ribeiro Frio, and finally Pico do Arieiro, often the most dramatic stop of the day.
I like the small-group format, with groups advertised at up to eight people, and I like the range of scenery packed into one outing. Guides such as Lino, Bruno, Diogo, and Spencer are praised for humor, local knowledge, and confident driving. The main concern is the vehicle seating: some departures have placed four people on hard rear benches, with little room and no proper seatbelts.
Key things to know before booking

- Pico do Arieiro is the grand finale: At about 1,818 meters, this viewpoint can put you above the clouds, with sweeping views across Madeira’s central mountains.
- Santana adds culture to the scenery: The town is known for its small traditional houses, giving the day more variety than a string of roadside viewpoints.
- The ride can be rough: An open 4×4 is fun on forest roads, but rear seating has been a serious issue on some vehicles.
- Guide quality can shape the whole day: Lino, Bruno, Diogo, and Spencer are all singled out for good humor, island knowledge, and safe or capable driving.
- Lunch is not included: Vegetarian and vegan meals are available, but you should confirm the arrangement and cost before departure.
- Pickup costs vary: Funchal and Caniço pickup is free. Other Madeira locations can add between €5 and €20 per person.
Why this east Madeira route works

Madeira is a compact island, but its roads climb quickly from the sea into thick forest and high peaks. This tour uses that dramatic change well. In a single day, you can see the old coastal town of Machico, look across the north coast, walk through Santana, visit a mountain village, and finish at one of the island’s best-known summits.
I like this route because it is not only about taking photographs from a bus window. The open-top 4×4 gives you a stronger sense of the terrain, especially on forest roads and mountain stretches. You may also share the vehicle with people you did not know at breakfast, which can make the day sociable and lively.
The tradeoff is comfort. A 4×4 has a higher, more open view than a regular car, but it also exposes you to bumps, turns, and weather. Seating varies by vehicle. Ask before booking how many people will be in your vehicle and whether every passenger has a proper forward-facing seat with a seatbelt.
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Machico brings you into Madeira’s story

The day begins at around 8:30 a.m., with pickup in Funchal, Caniço, or another agreed location. Machico is the first listed stop, with about 10 minutes to look around.
That is not enough time for a full visit, so think of Machico as a quick introduction rather than a major town tour. It gives you a first look at Madeira’s eastern side and a chance to stretch before the road climbs into the hills.
The short stop also shows how tightly scheduled this day is. With seven main stops and roughly eight hours overall, this is a sightseeing circuit, not a slow wander. If you prefer long café breaks or independent exploration, the pace may feel brisk.
Portela Viewpoint looks toward the north
From Machico, the 4×4 continues toward Miradouro da Portela. The stop lasts about five minutes, so have your camera ready before the vehicle pulls in.
Portela is valued for its wide mountain and coastal views. On a clear day, you can see across steep slopes toward the north coast and Porto da Cruz. Madeira’s roads often reveal their best views suddenly, and this is the kind of stop where a short pause can still feel worthwhile.
Clouds are part of the mountain experience, though. A viewpoint may be clear, misty, or partly covered when you arrive. That is not a flaw in the tour, but it is a reason to judge the day by the variety of places visited rather than by one promised panorama.
Porto da Cruz adds a coastal mountain setting

Porto da Cruz appears as a route stop, although the supplied schedule does not give a precise admission time. The town sits on Madeira’s northeast coast, below steep volcanic slopes.
This section helps connect the highland route to the sea. You get a sense of how abruptly Madeira rises from the coast, a feature that makes the eastern side so striking. The tour does not present Porto da Cruz as a long independent visit, so expect a passing or brief sightseeing stop rather than a full town exploration.
The open vehicle matters here. You can look out more freely than you would from a standard coach, but you should also protect loose hats, scarves, and other items during the drive.
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Faial Fortress is a quick scenic pause

The Fortress of Faial is listed as a five-minute viewpoint stop. The name suggests a historic site, but the time allowed is short, so the main purpose is the view rather than a detailed visit inside a fortress.
I would treat this as a useful photo break in the middle of the route. The day gives you several such pauses, and together they create a broad picture of eastern Madeira. None is designed to replace a dedicated museum or heritage visit.
This is also where a good guide earns the fare. Guides such as Diogo, Lino, Bruno, and Spencer have been praised for explaining the island, keeping the mood light, and making the stops feel connected rather than random.
Santana’s houses give the day a human touch

Santana is one of the strongest stops because it breaks up the mountain scenery with local architecture. The town is known for traditional triangular houses with steep thatched roofs, often shown in bright colors.
The schedule allows about 15 minutes at Santana, followed by another 15 minutes at Casas Tipicas de Santana. Admission to the traditional houses is not included, so check the current entrance cost if you plan to go inside.
You should not expect half a day in Santana. The time is enough for photographs and a quick look, but not for a slow town visit, a long meal, and extensive shopping. Still, this stop adds character to the route. You are not only seeing Madeira from viewpoints, you are also seeing how local homes are presented as part of the island’s identity.
Ribeiro Frio brings you into the forest

Balcoes de Ribeiro Frio is listed as a stop in a small village and natural park setting. The entry is shown as free, although the schedule does not state how long you will spend there.
Ribeiro Frio is one of the most appealing parts of the day for anyone who prefers trees and mountain air to built-up sights. The route through the forest is a central part of the 4×4 experience, and this stop gives the drive a natural focus.
Do keep the timing in mind. The tour is not presented as a long hiking excursion. You might have time for a short walk or viewpoint visit, but the exact length depends on the day’s traffic, weather, and group pace. Wear shoes suitable for uneven ground, and bring a light layer for higher, cooler areas.
Pico do Arieiro is the high point of the day

Pico do Arieiro is the final major stop and gets about 15 minutes. At this height, the view can be huge, with steep peaks and cloud-filled valleys stretching below you.
This is the stop most likely to deliver the day’s strongest photographs. One of the nicest details about the route is the chance to reach the summit after spending the morning moving through lower coastal and forest areas. The contrast makes the mountain feel even higher.
Weather controls the view. Cloud can cover the peaks, and mountain conditions may change quickly. You might see clear ridges, broken cloud, or almost nothing beyond the viewpoint. Even in poor visibility, the climb gives you a strong sense of Madeira’s height, but you should not book the tour solely for a guaranteed panorama.
The 4×4 ride is both the attraction and the risk
The vehicle is not just transport. Driving through forest roads and mountain terrain is part of the experience, and several guides are praised for making the off-road sections fun without losing control on normal roads.
The trouble is that not every seat appears to offer the same experience. Some vehicles have regular seats for the front and middle rows, while others have hard benches at the rear. Four people may be placed in the back, facing each other, with limited space and, according to one detailed account, no seatbelts.
That is more than a minor comfort issue on steep roads and sharp turns. If you are older, have back or mobility concerns, or simply need a secure seat, contact Green Devil Safari before paying. Ask for a guaranteed individual seat and confirm the seating plan for your specific vehicle, not just the group size.
The booking information gives a small group size of up to eight, while the general activity details allow up to 24 people. That may refer to several vehicles traveling together. Ask whether your party will be in one 4×4 or part of a convoy.
Guides can make the long day memorable
The guide is especially important on this tour because the route includes short stops and a lot of driving. A quiet driver who gives little explanation would make the day feel like a transfer between viewpoints.
Names associated with strong guiding include Lino, Bruno, Diogo, and Spencer. Lino is known for a playful style and unusual humor, while Diogo is praised for combining fun with clear explanations. Spencer is singled out for island knowledge, safe driving, and language skills that include German.
You cannot always choose your guide, so I would focus on asking useful questions before departure. Confirm the pickup time, vehicle seating, lunch arrangements, and whether the guide will explain the cultural stops as well as the scenery.
Price, lunch, and pickup costs
At $82.21 per person, the tour can be good value if you want a full day of transport, a driver-guide, and several eastern Madeira sights without arranging a rental car. Pickup and drop-off at the cruise terminal are included, which matters if you are visiting on a ship and have limited time ashore.
The price does not include lunch. Vegetarian and vegan options are available, but you should confirm the restaurant, menu, and extra cost. Some accounts connected with similar outings describe a very good lunch, yet the published inclusions clearly leave lunch outside the base price.
Pickup is free in Funchal and Caniço. It costs €5 per person from Machico, Santa Cruz, Camara de Lobos, Estreito Camara de Lobos, Ponta do Sol center, and the cruise harbor. The charge rises to €10 from places including Camacha, Santo da Serra, Jardim da Serra, Calheta, Caniçal, and São Vicente, €15 from Ponta Delgada, Faial, and Porto da Cruz, and €20 from Santana, Porto Moniz, and several other distant locations.
The operator confirms the exact pickup time after booking. Children must be with an adult, and most people can take part, but the bumpy vehicle makes a seating conversation important for anyone with physical limitations.
Who should book this Madeira outing
I would choose this tour if you want a broad first look at eastern Madeira, enjoy mountain roads, and prefer having a driver handle the steep routes. It suits cruise passengers particularly well because the pickup and return to the cruise terminal are included.
It is also a good fit for photographers, first-time visitors, and people who want both traditional houses and high mountain views. The shared format can be fun if you enjoy conversation and do not mind traveling with people you have just met.
I would think twice if you need generous legroom, quiet travel, or a guaranteed long walk at every stop. The itinerary is packed, many stops are short, and the rear bench issue needs to be resolved before booking.
Should you book East Madeira Peaks and Santana?
Book it if the idea of a small 4×4 climbing through Madeira’s forests sounds more appealing than a polished coach tour. The route has real variety, the mountain views can be superb, and guides such as Lino, Bruno, Diogo, and Spencer bring energy and local detail to a long day.
Before you commit, make one phone call or message about the seat. Ask for a proper seat with a seatbelt, confirm the number of people in your vehicle, and verify the lunch plan. If those points are clear, $82.21 is a reasonable price for a full eastern-island circuit. If the operator cannot guarantee safe, comfortable seating, choose another way to see Madeira’s peaks.
FAQ
How long does the East Madeira Peaks and Santana tour last?
The tour lasts approximately eight hours and starts at around 8:30 a.m.
Is pickup from the cruise terminal included?
Yes. Pickup and drop-off at the cruise terminal are included. Free pickup is also available in Funchal and Caniço.
Is lunch included in the tour price?
No. Lunch is not included. Vegan and vegetarian options are available, but confirm the meal details and price before departure.
How many people are in each group?
The tour is advertised with a small group of up to eight people. The general activity information gives a maximum of 24 participants, which may involve more than one vehicle.
Which places does the tour visit?
The route includes Machico, Miradouro da Portela, Porto da Cruz, the Fortress of Faial, Santana, Casas Tipicas de Santana, Balcoes de Ribeiro Frio, and Pico do Arieiro.
Are entrance tickets included?
Most listed stops have no admission charge. Entry to Casas Tipicas de Santana is not included.
Can children join the tour?
Yes, children can participate, but they must be accompanied by an adult.
What is the cancellation policy?
You can cancel for a full refund if you do so at least 24 hours before the experience starts. Cancellations or changes made less than 24 hours before the start time are not accepted for a refund.
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